4 Tips for Small Business

Running a small business is no easy thing. Trust us, we know – we’re a small business ourselves! It takes a lot of time (and after-hours time), effort, and sacrifice to make a business successful. To offer a little guidance to our fellow small businesses, we’ve put together a few tips that we have found helpful over the years.

Network

Small businesses are the lifeblood of a community, just as a community is the lifeblood of a small business. Look for networking opportunities within your local and neighbouring areas.

Seminars, meet and mingles, and masterclasses are just a few spaces perfect for meeting others in your industry – and other individuals or businesses that might be interested in your products or services.

Networking is all about getting out there and meeting people. It can be intimidating, especially for a newly established small business, but all sorts of opportunities appear when you network.

Be sure to carry all of that networking over to your LinkedIn! Speaking of…

Go Digital

In this day and age, is it essential for your business to be digital. A good website is vital, as is an online store (if relevant to your business). Not only does this make your business more legitimate in customers’ and competitors’ eyes, but it generates business and functions as a permanent advertisement.

Don’t underestimate the value of social media either! LinkedIn is fantastic for networking, advertising, and promoting your business in a heavily B2B space. Other social platforms, like Facebook and Instagram, further your networking efforts and can also act as portfolios of work. You can also curate customer reviews and increase your business reach.

Project Tracking

One of the best things we ever did at Brokat was invest in a good project tracking tool. This tool allows us to manage multiple projects from different clients, and also ensure that every team member knows what they have to do. Lots of these tools also have budget tracking and invoicing options too, which is a huge time saver!

Even if you are a business of one, invest in a project tracking tool or method. It doesn’t have to be a digital solution either – a simple whiteboard and marker combo works perfectly for some people!

Communicate

It really is amazing how small, seemingly insignificant miscommunications can snowball into pretty big problems! This is why it is important to communicate, both internally and externally. This could mean a project tracking tool that allows for comments, group chats, or project managers that handle communications with clients.

Communication isn’t just about responding promptly to emails and project tracking either. It means telling your network and audience (current and future) about who you are and what you do. This applies to both how you present yourself at networking events and how your business presents itself online.

Effective communication asserts your business as one that knows what it is talking about. It also encourages others to reach out.We hope that these tips help you and your business become stronger! Don’t forget, we’re always here to help how we can, especially with going digital! Contact us at info@brokat.studio to learn more!

About the author: Jade Chapple

Jade is fond of daydreaming about writing the next great Australian novel but never actually writing it, eating excessive amounts of sushi, and quoting Pride and Prejudice (2005) line for line. Avid supporter of the Oxford Comma and loving what you do, she is a wordsmith, creative, and artist that loves to tell a story. If you are ready to binge-watch the latest Netflix comedy or kick back with some videogames, she’s your girl.
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