Digital Marketing Tools for Launching Online
January 15, 2021
We are a creative agency that does a lot of digital marketing. It’s kind of our thing. So, when we say that your business will benefit from going digital, we know what we’re talking about.
For some, the whole process of going digital can appear as ambiguous or something to put into a ‘too intimidating’ category. That’s why we’ve broken down the key areas of creating a digital presence for your business. You don’t have to launch online with all areas up and running, but having an understanding of what they are and how they can benefit you is important.
There were an estimated 3.6 billion social media users in 2020, and this number is only growing bigger. Almost everyone in your audience will have at least one social media account, meaning that if your business is online it can filter into their digital radius.
Social platforms are fantastic for creating engagement and relationships with your audience. Correct use of socials generates brand awareness, which is exactly what you want your marketing to do, and has the handy benefit of establishing you as an authority in your industry.
Social media is also a more casual and authentic way to interact with your consumers, curate customer reviews, and promote campaigns.
The platforms your business should seriously consider are Instagram, Facebook, and LinkedIn. Depending on what your business does, Pinterest, Youtube, and Twitter are also viable options. Not every platform will suit your business, and consideration towards what social media platforms your audience prefers is a must.
Digital advertising is essentially all of the marketing that you do online. Digital ads are the sets of advertisements that you run on different platforms, like Facebook Ads.
These ads can be targeted at specific demographics. Not only this, but such ads also gather a wealth of valuable data that can be used to refine your marketing and awareness strategies. Never dismiss data from your digital ads – even for campaigns that see no conversions generated; knowing what doesn’t work is just as valuable as knowing what will.
Digital ads are also cost-effective, especially once you have refined your strategy. Launching online is benefited by creating a brand awareness campaign. Beyond launch, digital ads are great for driving traffic to your website and social platforms and creating sales.
You’ve probably heard this acronym thrown around a lot. EDM stands for email direct mail, and is exactly what it says on the tin. EDMs are messages sent directly to your subscribers’ inboxes.
EDMs are a fantastic way of communicating with your audience and gathering extremely useful data. These communications can include anything, including:
- Special offers
- Product launches
- Industry and company news
- Blog article promotions
- Event invitations
You may realise that not all of the above examples are focused on sales conversions. Informational EDMs are great for building customer relationships and engaging with your audience.
You also gather a wealth of data from using EDMs. You can track how effective your messaging is, how subscribers respond to variations of the same EDM through split testing, and how many conversions promotional messages produced.
Landing pages are fantastic tools that mesh well with any other campaigns you’re running, online and offline. A landing page is a separate entity from your business’s website, meaning that the messaging, visuals, and functionality of this page can be tailored to a specific message without affecting the rest of the site.
In using a landing page in conjunction with a digital advertising campaign, you are also able to get a clear overview of how well the campaign is performing.
These are four of the essential digital marketing tools that businesses need to be aware of for an online launch. Using one or more of these tools, if not all of them, will help your business create a solid online presence.
At Brokat, we specialise in online brand awareness and the creation of all the collateral you need for such a venture. If you want to know more about how to get your business seen in the online world, get in touch with our team today at firstname.lastname@example.org!
About the author: Jade ChappleJade is fond of daydreaming about writing the next great Australian novel but never actually writing it, eating excessive amounts of sushi, and quoting Pride and Prejudice (2005) line for line. Avid supporter of the Oxford Comma and loving what you do, she is a wordsmith, creative, and artist that loves to tell a story. If you are ready to binge-watch the latest Netflix comedy or kick back with some videogames, she’s your girl.
Social Media in 2020