Sprucing Up Your LinkedIn: Your Business’s Profile

LinkedIn is a huge, professional platform that spans the globe. Underestimating its value to you personally and your business is a mistake!

Giving your business’s LinkedIn profile a little touch up here and there will make a difference. A well-curated business profile page earns more viewership and interest from potential employees or clients. Think of it this way, the more upfront you are with what your business is, does, and what it is like to work there, the more viewers can engage with and relate to your content.

Here are a few ways that you can spruce up your business’s LinkedIn page!

Pictures

A picture is worth a thousand words, or so the saying goes. On LinkedIn, you have two key opportunities to make your profile memorable and embrace your business’s identity. A cover image and a profile image – a company logo, in this case – are two key things site visitors look for!

LinkedIn even says that businesses with a complete profile page, including logos, get 30% more weekly views!

So, hire a graphic designer (or just contact us!) to create a professional set of branded images that you can use on your business’s LinkedIn page. This will be great for your employees too, as when they link their personal page to your business’s, the company logo adds a certain legitimacy to their listed experience.

Keywords

LinkedIn lets people search for businesses by keyword, so it is critical to include a few terms related to what your business does in the About Us section. This is what the search engine trawls through on the hunt for results.

Don’t overwhelm the text, which should not be more than a thousand words, until it is clogged with keywords. Smooth things out and include the words as organically as possible – Google pays attention to the readability of text too!

Spend a little time to really refine this About Us section. This is what potential employees are going to read to get a feel for your business’s work culture. Describe what your business is and what it does in a tight first sentence, dappled with those SEO keywords, and you’re golden.

And as we’re talking about it anyway…

About Us

Don’t undervalue a good About Us section! This section should be a rich few paragraphs of copy that people can read through and grasp a full understanding of who you are, your services, where you are based, and what your values are.

All of this content should sit in your brand’s voice, and finish off the section with a way for people to contact you to learn more – such as a direct link to your site or a suggestion to follow the social media links embedded into LinkedIn’s profile layout.

This section is also a great place to promote the work culture!

Stay Active

Keeping your profile active shows any followers that your business is succeeding. Posting articles and updates engages your followers and keeps them up to date on what is going on in your business.

Asides showing growth and industry presence, keeping followers (consumers and potential employees) in the loop on the goings-on shows a degree of transparency – something a many job seekers hold as important.

Depending on what your business does, you can also promote team or employee projects and efforts! Your employees can share these updates and promote their workplace too! Be sure to use hashtags in your posts too, as this allows people outside of your followers to find your page. LinkedIn will even suggest what hashtags will suit individual posts!

Showcase

The showcase feature on LinkedIn is a fantastic and free feature for business. If there is a specific branch, sub-brand, or project that you want to promote, showcase is a great way to do so.

Showcases are almost like sub-LinkedIn profiles. Microsoft is a good example! They have their overarching brand, with showcases for Microsoft Office and Microsoft Dynamics 365 – which each have their own unique following and content.

While showcases do require a bit of upkeep, they are a great way to promote branches of your business!

Building out and polishing your business’s LinkedIn page is a great way to make yourself stand out from the competition. A little TLC here and there will make you and your business more attractive and engaging to consumers and job seekers alike!

About the author: Jade Chapple

Jade is fond of daydreaming about writing the next great Australian novel but never actually writing it, eating excessive amounts of sushi, and quoting Pride and Prejudice (2005) line for line. Avid supporter of the Oxford Comma and loving what you do, she is a wordsmith, creative, and artist that loves to tell a story. If you are ready to binge-watch the latest Netflix comedy or kick back with some videogames, she’s your girl.
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