4 More Tips for Small Business
February 26, 2021
Knowledge is valuable, and we are always ready to share what we have learned, especially with other small businesses. So, we’ve put together four more tips for our fellow small businesses!
Invest in a Blog
Blogging is a great way to keep your business’s website flooded with engaging and informative content. Aside from driving traffic to your website, an active blog with unique content helps keep your SEO ranking high.
There are a wealth of opportunities for you to establish your business as a knowledgeable authority figure with a well-utilised blog. Here is where you can publish opinion pieces, industry insights, and reveal the unfolding story of your business. These are all great for building your reputation.
It is important to ensure that blog articles are well written and interesting. Even if your article is full of great information, people will click away if it’s poorly written and difficult to read.
An active blog maintained with these guidelines in mind proves that not only are you a leader in your field, but you are actively working to stay informed about industry trends and developments. The fact that you are sharing this knowledge is also a boon to your reputation.
Focus on a Niche
By targeting everyone, you appeal to no one. Finding a niche, both in terms of target audience and the services or products you provide, puts you in a much stronger position as a small business.
Focusing on a niche reduces your direct competition. How? In being a provider of specialised products or services, you appear more appealing to a discerning customer, especially in comparison to your competitors. Let’s put it this way: compare a specialist to a generalist, and the former looks like the better option most of the time.
In achieving this, developing a steady customer base and growing their loyalty is more achievable.
As a creative agency that does a lot of branding projects, we know what we’re talking about when we say that keeping your branding consistent is crucial. This includes your logo and any client-facing business assets, like social media imagery and websites.
Recognition is vital for curating brand awareness and earning a reputation as a professional and trustworthy business. Showcasing a consistent brand image across all platforms makes this easier to achieve.
It is important to remember that branding isn’t just about visuals. Branding includes all the ways the identity, tone, and personality of your business are expressed, including visuals, text, video, and imagery.
Ensure that how your business presents itself and communicates is consistent across the board. Doing so creates a cohesive and consistent identity of the brand, which is important not only for your consumers but your team as well.
We touched upon the value of social media in our previous tips for small business article. As socials are more important than many realise, we’re going into a bit more detail about these online platforms.
Not every platform suits every business. The social platforms you choose depends primarily on your target audience, although there are exceptions. For example, if your business markets to other businesses, then LinkedIn is your ideal platform for marketing efforts on socials. A more heavily visual platform that appeals to younger demographics, like Instagram, can still be useful for creating brand awareness and online engagement, however lead generation will likely be limited.
The content you post to these platforms needs to be engaging and consistent. High-quality creative and clean content are the ways to build an online audience. You’ll also want to avoid overloading followers with multiple posts per day – spamming followers with pointless content makes the unfollow button look very attractive. Pick a posting schedule and stick to it.
Finally, when it comes to creating content for socials, remember this: it is better to have a few, high-quality posts per week instead of multiple posts of lesser quality a day.
These have been four more tips for small business, although they can apply to businesses of any size! If you want to know more about any of what we have discussed in this article, get in touch with us today at email@example.com!
About the author: Jade ChappleJade is fond of daydreaming about writing the next great Australian novel but never actually writing it, eating excessive amounts of sushi, and quoting Pride and Prejudice (2005) line for line. Avid supporter of the Oxford Comma and loving what you do, she is a wordsmith, creative, and artist that loves to tell a story. If you are ready to binge-watch the latest Netflix comedy or kick back with some videogames, she’s your girl.
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