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Why You Should Hire a Graphic Designer and Not DIY

When you’re looking to start a business or rebrand your current business, you’ll need design assets, such as a logo, website, and print collateral. These items are what put your business out into the world and give it an identity.

To obtain these assets, you might find yourself wanting to go the cheaper route of buying a design online that has been created by a robot. You may even be considering DIY. In the long run, however, neither of these options will be beneficial to you or your business – they may even end up costing you more down the line from lost revenue and redesign costs.

The right way forward is to hire a graphic designer.

You might think we at Brokat are a bit biased. Graphic design is one of our core services, after all. But, we’ve seen many instances where a client has gone the cheap route and paid for it in more ways than one.

There are many benefits to hiring a designer, whether you come to another design studio or us.

Consistency is Key

There is nothing worse than having a website and business card looking like they’re from two different businesses. Beyond that, it can also be damaging to your brand recognition to have inconsistent collateral.

Consistent presentation of a brand has been found to increase revenue by 33% (Lucidpress, 2019). Besides ensuring that all brand assets look uniform, consistency in branding prevents customers from being confused by different visuals.

Graphic designers know how to build a brand properly, and how to use elements from within your brand, from font to colour, to create a suite of on-brand collateral – which is important for more reasons than one.

If You Pay Peanuts, You Might Just Get Monkeys!

Businesses that don’t understand the value of proper branding tend to take the route of going online, completing a quiz, and buying a brand created by a computer.

Sure, this will get you a quick and easy brand, but what happens when you need a variation of your logo? Or your file sizes aren’t big enough for good quality printing? There are a dozen other problems that will eventually arise with computer-generated logos.

Paying a graphic designer to create a brand is far less expensive than paying to replace poor quality designs over and over again. Investing in a designer is a long term investment in your business.

Knowing that things are done correctly saves more than money. It saves you time and stress.

Personalisation Makes the Best Impression

It only takes 0.05 seconds for consumers to judge the visual appeal of your brand, and having a templated design won’t help you stand out from your competition. A custom-designed brand is a fantastic way for you to ensure that customers remember you and your business.

Personalised branding is the key to building the reputation and authenticity of your business. For example, 75% of consumers admit to making judgements on a company’s credibility based on its website design. No matter how unique your product or service may be, a poorly designed website and brand will encourage customers to take their business elsewhere.

Always remember, you only have one chance to make an excellent first impression, so why not make it count?

Saving Time = Saving Money

With all it takes to run a business, your plate is either full or overflowing. Do you really want to try and design a logo or website in the little spare time you have? Graphic designers take that stress away and develop a design in a quarter (or even fifth!) of the time it would take for you to try and do it yourself. The job gets done and you don’t need to worry about it. That’s a win-win scenario that saves you time and money.

Make sure you’re making the correct decision for yourself and your business. Create a great first impression and stand out from the crowd with a 100% custom brand design from a graphic designer. Personalised graphic design gives businesses dependability — and that’s priceless.

About the author: Isabella Dannecker

Isabella is a graphic designer with love for advertising and bad dad jokes. Growing up part Swiss and Italian, she was taught two things: passion and food.
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