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Archive for the ‘Marketing’ Category:

Industry Focus: Earning Trust On Socials As An Accountant or Financial Advisor

There's a lot of unpleasant financial news popping up in the headlines nowadays - the threat of recession, soaring interest rates, the ever-growing cost of living... it's all a bit doom and gloom. So now, more than ever, it is…

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Industry Focus: 5 Marketing Tips for Real Estate Agents

The real estate market has gone absolutely crazy in recent times. It doesn't look like that's going to change any time soon, so here are five hot marketing tips to help real estate agents make the most of it. Blogging…

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5 Types of Value Your Content Can Give Readers

Content can be a powerful tool, when leveraged correctly. It can also offer tremendous value to your audience, transforming a bland page of text into a thoughtful, insightful, funny, or inspiring experience. No small amount of the content we see…

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A Quick-Start Guide to Branding for Business Owners

'Brand' is a word that gets thrown around a lot. People say that your brand is vital, that it's central to how your business is viewed by the world, that you have to treat it with respect. But, how many…

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10 Things to Consider for Your 2022 Marketing Plan

Another year has begun and we’re ready to hit the ground running. To help you do the same, we’ve put together a list of items you need to review to prepare your 2022 marketing plan! 1 - Budget Let’s get…

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Why Marketing Agencies are Your Secret Weapon for Success

Marketing agencies are incredible assets for any business. A secret weapon, if you will, to finding success. In today's article, we're going to explore just why that is. A marketing agency is a team of experts that focus on one…

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4 Tips For Your First Business Expo

Small business expos are a great way for businesses to promote themselves in a strong networking setting and meet new people in the industry. There are also plenty of opportunities to learn, collaborate, and generate sales leads. All in all,…

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Customer Personas: The Basics (FREE TEMPLATE)

Customers are the lifeline and driving force of your business. Without them, your business would cease to exist. That's why it is important to understand your customers' wants and needs and how they think and feel. The idea is to…

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Tips for Preparing to Write a Great Grant Application

Another small business grant is on the near-horizon! The Small Business - Business Boost Grant (expected to be similar to the Business Basics Grant) is launching late in July, with the exact date applications open yet to be revealed. It’s…

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What Social Media Platforms Suit Your Business?

Social media has rapidly become one of the most essential mediums for businesses of all sizes. Each of these platforms holds the potential to increase your online presence by giving your business a voice and presence in the digital world.…

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4 More Tips for Small Business

Knowledge is valuable, and we are always ready to share what we have learned, especially with other small businesses. So, we've put together four more tips for our fellow small businesses! Invest in a Blog Blogging is a great way…

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Digital Marketing Tools for Launching Online

We are a creative agency that does a lot of digital marketing. It’s kind of our thing. So, when we say that your business will benefit from going digital, we know what we’re talking about. For some, the whole process…

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Hashtags for Business: What is their purpose?

Hashtags. A buzzword that many of us instantly recognise when we're talking about social media. But, what is a hashtag? What is the true purpose of a hashtag? Why are they such a prominent buzzword? Let's start with the easy…

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What’s all the Interest in Pinterest?

Pinterest is much more than hairstyle trends, DIY tips and tricks, and cooking recipes. Pinterest is a social platform that can unlock your business’s online potential - especially since so many people use it. But, just how would setting up…

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4 Tips for Small Business

Running a small business is no easy thing. Trust us, we know - we’re a small business ourselves! It takes a lot of time (and after-hours time), effort, and sacrifice to make a business successful. To offer a little guidance…

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Keeping Things Real: Face-to-Face Marketing Isn’t Dead

Social media is a monolith presence everywhere you look. Instagram, Facebook, and Twitter are the three heavy hitters, being hugely popular with businesses and consumers alike. Given the popularity of the medium, it can be hard not to get caught…

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SEO: What it is and Why it is Important

If you own a business, then you have probably heard the acronym SEO thrown about like confetti, especially in relation to your website and social media. So, what the hell is SEO? SEO stands for Search Engine Optimisation. Kind of…

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Content is King: How to Make Content Royally Good

Content is not to be underrated! Outside graphics and images, which can only tell the customer so much, content is what can make or break a marketing campaign. Quality content feeds critical information to consumers with slick, creative precision, and…

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Marketing and Social Media Trends in 2018

2018 is halfway gone, and consumers have lost faith in big business, grown tired of the oversaturation of branded media, and remain somewhat elusive to artificial intelligence strategies. Keeping in touch with trends in marketing and social media is more…

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